If you’ve ever wondered how to run a successful SEO campaign, the first step is understanding what factors contribute to page ranking. With so many different ranking factors out there, it can be difficult to determine which are most important for your business. In this post, we’ll cover some of the top SEO ranking factors as well as some tips for improving your website’s SEO performance.
Content relevance is a ranking factor because it helps search engines understand what your business does, which ultimately helps them deliver the right results to searchers. Users are more likely to convert if they can quickly find what they’re looking for on your site or blog post.
Internal linking is a critical part of any SEO strategy. Internal links are hyperlinks that go from one page on your website to another page on your website, but it should also be noted that internal links can also go outside of your own site as well.
- Visit your website.
- Take a look at the top of the page, and make sure that it’s not too cluttered. There should be enough space for users to see everything you want them to see without difficulty.
- Next, look for things like headers and footers, which can be important for SEO rankings because they allow you to add meta descriptions that describe what your site is about (important!) and keywords (also important!). If you don’t have these, or if they’re confusingly laid out or hard to read, then it’s time for an upgrade!
Meta descriptions are one of the most underrated elements of on-page SEO. They’re the short text descriptions that appear in search engine results, but they’ve been devalued over time. If you want to achieve top rankings, meta descriptions are still helpful—you just have to use them correctly.
To optimize your meta descriptions for SEO purposes, be sure they’re unique for each page and around 150 characters long (around 160 words). They should describe what your page is about so that users can decide if it’s what they’re looking for without having to click through.
Bounce Rate is a metric that measures how many people visit your site and leave without going to any other pages. This is important because it tells you how engaging your site is, and whether you’re driving traffic towards key pages or simply using up space.
The average Bounce Rate for all websites is 30%. If yours is lower than this, congratulations! You’re doing better than most of the sites on the internet! If yours is higher than this—well, don’t worry too much just yet; there are ways to improve it.
Search engine optimization (SEO) refers to activities that aim to help improve the visibility of a website or web page in organic, unpaid results on search engines. Identifying top SEO ranking factors are important. And, as long as you follow these strategies and don’t give up, then I’m sure you will see improvements over time!