When we talk about products, little do we pay heed to the entity behind the product? In all honesty, how will the consumer even know where the product is coming from until it does not noticeably bear the brand name? Believe it or not, packaging plays a vital role. Think of your product stacked up right next to ten more of the same class with different brand names, how will yours stand apart from the rest? Logo design in UK is what grasps the consumer’s attention in the crucial facet of shelf impact and hence, the art of logo designing cannot be taken for granted when it comes to marketing.
This is where it begins when you are trying out the aspect of branding. Marketing is an ordeal that takes up most of the capital and the risk too. A logo, being the start of it, does not take much of an investment nor risk so there is no reason why a brand should not pay attention to that one. From Dolce & Gabbana to Calvin Klein, every brand pays great attention to the logo more than even the brand’s name itself. The reason is simple. Visuals speak louder than words. A logo translates itself into the brand’s identity in a way, the audience relates to it better than how they would relate to just a name.
What is a Logo?
A logo acts like the trademark of your company. In other words, it is the identity of your brand and is what people will familiarize with and recognize your products for once it gains recognition. Much like how every person has a name associated with their face and physical embodiment, a logo serves the same purpose. It brings tangibility to something intangible, that is, the brand’s goodwill, its identity, and its recognition. The tool acts as a means of safeguarding your products and your brand name against other brands that may be cheating off of you. A logo is what earns the products under your name the recognition of being original to your brand.
Importance of a Logo:
A product in just about any genre will need to be not just decent in quality but impactful in its packaging as well. While a logo is not entirely associated with the packaging, it still makes the packaging stand out. You may be wondering why would you need a package to make a statement at all if any as it all ends up in the bin anyway? Well, in the marketing world, the aspect of packaging is a huge deal. A box of chocolates by Cadbury has a few seconds to grasp the consumer’s attention when it is stacked next to Galaxy and Hershey’s and a hundred other brands in the aisle. The particular shelf impact is what brands compete for. A logo will let the consumer know what they are opting for and will aid in gaining the shelf impact.
How to Create a Decent Logo:
The aspect can stretch as far as the realm of arts can stretch. The sky’s the limit with the design of a logo but a few factors may be wise to consider when creating one. As stated above, creativity and art know no boundaries so that factor applies even when you need to work under certain rules.
Creative and Unique
There are a hundred leopard skulls and a hundred jaguar contours giving away more or less the same aura. For some, perhaps some things never go old but when you know the design has already been made use of several times, it is better to create something out of the ordinary.
With creativity taking the lead at creating an appealing logo, there are still a few things that may navigate your artsy side. You cannot make use of dark colors for a logo meant for say, a Kindergarten school just like you cannot use holographic colors to create a logo for a hospital. Keep things unique, creative, and relevant to the theme of the entity it is meant for.
A logo is perhaps just a design for many but it is highly recommended you engrave your brand name in the design in a way, the logo becomes the embodiment of the brand name. Don’t go falling for giants like Pepsi or Mercedes Benz, they have logos that don’t bear letters or the brand name but those brands started off in an era where there was no concept of profile building and branding. The handful of brands and the small variety in the genre was enough to earn each brand its distinct identity with a basic logo. The quality of products rendered under those names is not something that you can come across everyday anyways so you do you, not them.
Something To Remember
A logo can be created for a pen or a milk box, the only challenge is, the consumer should be able to remember what the logo looked like. Each edge, color, and pattern should entice the brain’s attention. Not only does the impact navigate the returning consumer, but it is also something that will let the consumer steer clear from products that are mimicking your stock of goods. There are plenty of cola bottles that are making use of the blue and silver color but to have the consumer tell the difference, the logo for Pepsi is such, it speaks loud and clear its the real deal. This is the aspect a logo should conquer.
Call it a trademark or the very brand name itself, a logo is a smart tool that can generate a brand’s identity in a matter of days. Integrate the name of the brand in the logo and you are nailing two things at once. Symbolism is a form of subliminal messaging that has its origins dating back to the prehistoric days of hieroglyphs depicting scriptures in a way, we can associate the Egyptian scriptures to the exact symbols. There are some things that translate better for the subconscious mind and with marketing, it is all about engraving your presence in the subconscious. A brand needs to build the perception in the public’s eye in a way, the can recall your brand even 12 years later.