Most Popular Brands on Instagram in 2022

More brands than ever are fighting for attention on social media, and with platforms like TikTok and Instagram leading the way, this is where you are going to want to spend the majority of your time. Some of the most popular brands on Instagram are Nike, Dior, National Geographic, and many others.

Let’s take a closer look at each of these brands and see how they can use their image-sharing platforms to increase their audience. In addition to sharing great content, these brands also engage in community-building through contests and other means. You may also find it interesting that many brands are purchasing real Instagram followers in order to make their followings look bigger than they actually are.

To learn more about some of the top Instagram accounts, read the full articles below.

Most Followed Brands on Instagram

If you are looking to become one of the most popular brands on Instagram, there are several ways to do so. One of the best ways to get more followers is to post high-quality images and videos. The following brands have an impressive number of followers. Read on to discover some of the top brands on Instagram. In addition to fashion brands, these companies also have an impressive number of followers. Keeping their followers engaged is essential, so they must be doing something right.

Starbucks: With 17.7 million followers, Starbucks captures the spirit of Instagram by posting photos of their products in fun settings. National Geographic: Another great example of an amazing Instagram account is the famous nature magazine, which has over 206 million followers. National Geographic is another great example, with its outstanding photography and eye-catching images. MAC Cosmetics and other top fashion brands have embraced this feature of Instagram to their advantage. Whether you’re looking for a great way to get followers, browse through the popular brands on Instagram and find one that fits your needs.

National Geographic

National Geographic has been using award-winning photography and visual storytelling to tell its stories since long before social media became the biggest thing. Today, it has over 85 million followers and has taken advantage of the new platform to further its mission. With their photos and videos, the brand can show their worldly perspective to a wider audience than any other media outlet. The following are some of the key branding strategies used by the brand to succeed on Instagram.

The National Geographic Instagram strategy focuses on creating conversations and visual experiences. This strategy includes partnerships with micro-influencers. For example, National Geographic partnered with social storytelling agency Chase Creative to produce a series of videos highlighting the impact of plastic pollution. The brand also collaborated with a photographer named Caroll Lynn to spread the word about the campaign. National Geographic also uses micro-influencers for its campaigns and works with leading brands to create a cohesive strategy.


Instagram is an excellent platform for brands to highlight their athletes and sports teams, and Nike is no exception. Nike posts photos of players in recent world events, such as the FIFA World Cup, and they use photo editing software to highlight the athletes. The brand also uses the hashtags #nike and #justdoit to increase brand discovery and create a community of followers. For example, Nike recently posted a photo of a Croatian Picigin team, which garnered over 190,000 hearts.

One of the reasons why Nike is so successful on Instagram is that it understands the power of context. In other words, people buy products based on the lifestyle associated with them. By using stories and animated pictures to promote its products, Nike understands that this strategy is effective in creating brand awareness. With this approach, the brand is able to grow its community and continue to lead the pack in Instagram marketing. If you’re wondering how Nike has achieved such success, here are some of the secrets to their success.


In a study published by InfluencerDB, Dior was the top brand among worldwide designers earning the most media value during the spring ’19 fashion shows. The brand’s spring show garnered a total of $3.7 million in earned media value, with over 7 million likes and 1,260 mentions from influencers with more than 15,000 followers. During the same spring ’19 show, Dior also scored the highest number of likes on Instagram, a sign of its strong influence.

Dior is among the most popular luxury brands on Instagram, with more than 15.5 million followers. Other high-fashion brands with a significant Instagram presence include Chanel, Dolce & Gabbana, Gucci, Michael Kors, and Louis Vuitton. The millennial crowd is especially drawn to provocative content, which Dior uses to attract attention. The results are clear: the brand is influencing the minds of millennials.

Victoria’s Secret

When it comes to fashion brands on social media, Victoria’s Secret is one of the best. With tens of thousands of new followers every day, it has mastered the art of visual appeal. Victoria’s Secret’s pictures typically feature models in sexy locations and luscious hues. They also tend to be the most popular content. Their recent campaign partnered with British lingerie brand Bluebella and unveiled its first plus-size model in its 42-year history. This latest campaign also embraced body-positive activists and a model who is a plus-size. One of the photos features body-positive campaigner Ali Tate Cutler. It has already garnered more than 600K likes.

While it’s hard to know which of Victoria’s Secret’s marketing strategies are working for them, it’s clear that these campaigns have helped the brand grow its following. Its most successful posts include images of models in VS apparel, as well as behind-the-scenes footage and new product debuts. In addition to the latest campaigns, Victoria’s Secret also uses Instagram to build hype for new products, using models in VS apparel.


The social media platform has become a hugely popular way for the coffee brand to connect with consumers. The brand is well known for encouraging its followers to post photos of their cups, as well as other content related to the brand. The social media pages for Starbucks feature different coffee drinks in different contexts. A picture of a Starbucks cup can be taken on the beach, in a city square, or even in the comfort of one’s own room. As a result, Starbucks has become part of customer’s lives.

As one of the most popular brands on Instagram, Starbucks regularly posts aesthetically pleasing pictures of its products. In 2015, Starbucks’ Instagram account had over 7 million followers. In addition, the brand also responded to many of its followers on the platform, which explains why it has so many fans on Instagram. Starbucks has an impressive following of over 35 million fans on Facebook and over 11.3 million followers on Twitter. It also has separate accounts for its different stores around the world.