Regardless if you are marketing a pharmaceutical or biotechnology product, a clinical device, a medical facility, or other healthcare brand, the information you develop for just one social networking purpose offers possibilities for more use within other social networking too offline media outlets…and the other way around. The mix-platform, mix-marketing options are numerous.
For instance, let us say you will exhibit in an approaching conference…
Announce your participation in your website webpage.
Offer more information on a celebration microsite.
Send an e-mail having a connect to the microsite.
Market your participation inside a pre-meeting edition of the e-e-newsletter.
Archive your e-e-newsletter in your website.
Develop literature to distribute in the conference.
Incorporate your website link in most literature.
Provide downloadable PDFs of the literature in your website.
Announce the conference in your Facebook page incorporate a connect to your microsite.
Before, at, after the conference, send Tweets supplying updates in your activities and together with a connect to your microsite.
Run an advertisement in the web based and print versions from the conference program.
In the web based ad, incorporate a connect to your microsite.
Inside your print advertising, offer your e-e-newsletter and supply your site URL.
Publish photos of the exhibit booth, or individuals and customers and colleagues, in your Facebook page as well as your website.
Provide a comment concerning the meeting in your LinkedIn page.
Send invitations towards the contacts you met in the meeting to link to yourself on LinkedIn.
Send a publish-conference email for your database, thanking individuals who visited you in the meeting and searching ahead for your next activities.
Write an e-e-newsletter article regarding your successes in the conference.
These are merely a couple of examples. The aim would be to distribute your message through all appropriate offline and online media, and take advantage of mix-fertilization.
More bang, less buck
Because of so many, and thus many cost-free, choices to network and also to distribute your messages, now you can amortize the price of individuals efforts that are not cost-free–web development literature writing, design, and printing or exhibit booth development, for instance–across more applications.
To guarantee the effectiveness and price-effectiveness of diverse communication tactics, hire the services of a skilled healthcare advertising agency. The synergy of multiple communications in multiple media is effective: one plus it’s possible to equal three. A great healthcare advertising agency can help you accomplish this synergy.