Before getting into the discussion that guided this content, we need to clarify the terms software and hardware. Starting from the first, the software is a set of specific codes developed for various types of technologies. His goal is to make technological equipment work in specific ways.
And What Is The Hardware?
On the other hand, hardware such that is gotten from Quickserv comprises all the physical parts of specialized machines. So, this is where computers, notebooks, cell phones, and DOOH’s screens come in.
The main objective is to make the software work perfectly on the hardware. And often, the operation must be performed on different hardware. Hence the importance of the company which sells this type of technology is to know how to adapt.
Yes, we can get into the discussion of software and hardware for the DOOH display.
The starting point of the conversation was the question: Are software companies that limit their systems to specific hardware the best choice for your DOOH business?
The main argument that arises when talking about this type of company is that their software is stable, which, at first glance, seems to be true, but let’s analyze this position further and find out if it makes sense. Assuming they are more stable and stability is an essential feature for a DOOH media management software, we can assume that they are better software and therefore can be offered at a higher price, correct?
The second characteristic that you see most when talking about this type of company is that their combos (hardware + software) are substantially more expensive. In general, they sell themselves that way because they are more stable.
What Happens In The Market?
The fact is that a part of the vehicles ends up adhering to specific hardware and software in search of this “stability” at the expense of a price above the market. Others, however, end up not joining because the operating cost would rise a lot and could even make their business unfeasible.
What Are The Main Differences Between Software And Hardware?
Little is taken into account that software, which is developed to work on only one hardware, has a potentially lower development cost than software made to work on several different hardware.
The reason is quite simple: when you have a controlled environment, you can predict the variables more easily and, thus, scale your technology to meet the required needs. This substantially simplifies and facilitates the work of the software engineering team. However, when you have an uncertain and unpredictable hardware environment, especially when we talk about Android — whose hardware manufacturers create equipment with a modified operating system — the care that must be taken in the software architecture multiply and the conditions under which the software will be submitted increase exponentially. Therefore, software engineering work increases proportionately.