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Which Type of Digital Marketing Agency Is Best for Your Company?
What would you say if someone told you that there are different types of digital marketing agencies? Hopefully you would believe that person, because it’s true. A digital marketing agency can offer every service under the sun or specialize in just one or two services. In addition, some agencies are better at what they do than others.
Assuming you run a company and are looking for digital marketing services, have you considered the different types of agencies? Do you have any idea about which type of digital marketing agency would be the best fit for your organization?
The Full-Service Agency
The full-service agency is probably what most business owners think of when they consider paying for digital marketing services. This is an agency that acts as a one-stop shop for all things digital marketing. Salt Lake City, Utah’s Webtek Digital Marketing is the perfect example.
Webtek cut its teeth as an SEO agency. Over the years, they have expanded to the point of offering a full range of services, including:
- Traditional and local SEO
- Ecommerce SEO
- PPC marketing
- Content marketing
- Social media marketing
- Web development and design
Organizations can lean on Webtek for all the services they need to help them succeed online. Sometimes doing so is the best choice. Other times, it is better for companies to look for more specialized agencies.
The Inbound Marketing Agency
An alternative to the full-service digital marketing agency is one that focuses mainly on inbound marketing. An agency with an inbound focus deals mainly with the premise of generating new leads through valuable content and tailored online experiences. An inbound marketing agency relies heavily on:
- Content marketing
- Traditional SEO
- Custom experiences for key audience members
Inbound marketing doesn’t place as much emphasis on pushing out ads. Therefore, an inbound agency is not likely to stress things like PPC advertising.
The Specialist Agency
The full service and inbound agencies are arguably the two most popular types of agencies in digital marketing. But if you feel it’s appropriate, you can also look for a specialist agency to help your company. Specialist agencies focus on the individual disciplines that are part of the broader digital marketing landscape.
Here are some examples:
- SEO Agency – The SEO agency’s focus is primarily on search engine optimization. Their main priority is to drive website traffic by taking advantage of top tier search engines including Google and Bing. Keyword research, link building, and on-site optimization are their fortes.
- PPC Agency – PPC advertising is a rather unique discipline unto itself. It can be tough to master. As a result, there are some marketing agencies whose primary focus is PPC. They are paid to develop PPC ad campaigns for a variety of digital platforms.
- Social Media Agency – Social media represents one of the most effective ways to reach a highly targeted audience. It works so well that some digital marketing agencies focus exclusively on social media. They are the types of agencies to look for if your online presence is mostly social based.
Specialist agencies can focus on anything from content marketing to email marketing to web design and development. Assuming your company does not need the services of a full-service or inbound agency, your main task is to figure out your priorities and then look for the most appropriate provider.
Regardless of your needs, don’t immediately choose the first agency that comes along. Take the time to research and vet each option on your list. The goal is to find a digital marketing agency you can both work with and trust.